This year as well, colour continues to play a key role in the brand’s heritage restyling, refreshing the look of iconic pieces without compromising their distinctive identity. The legendary Boby storage trolley, design by Joe Colombo, is now available in a new shade: the sophisticated purple of Provenza (Pantone 2363C).

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Fill is a versatile, reconfigurable organizer tray designed to adapt to various environments. The set consists of two tabletop elements in solid wood, featuring shaped internal compartments and a contrasting coloured cylindrical container.

More than mere mirrors, the Velasca series is a pure testimonial to Alessandro Mendini’s design philosophy: a spot where daily utility merges with graphical rigour to turn into art.

Born in 1964 from Joe Colombo’s visionary talent, Supercomfort redefines the seating concept: not just an armchair to be used, but a living experience.

The AD.DA coffee table series, designed by Tommaso Caldera, embodies B—Line’s concept with refined elegance, combining modularity, versatility and stylistic identity.

Designed by Studio Joe Colombo, the Spinny drawer unit merges an iconic design of the Seventies into contemporaneity. What’s new? A brand-new colour palette for both the frame and drawers, extending the possibilities for customisation.  

B—Line’s 2026 opens with PAPRIKA, the new colour for the Boby multifunctional trolley, designed by Joe Colombo in 1970.

4/4, designed in 1969, is a furnishing icon whose production continues thanks to the commitment and will of B—Line, thus paying tribute to Rodolfo Bonetto’s talent.

Welcoming and generous, Boomerang is an armchair with soft, essential lines, enhanced by a practical magazine pocket on the back.

Multifunctional furnishing accessories that combine aesthetics, practicality and “Made in Italy” quality for those seeking a versatile, original and long-lasting design gift.

It was 1970 when Joe Colombo developed the Multichair, destined to become a timeless icon of Italian design.

B—Line’s contract furniture perfectly fits into public and private environments whether indoor or outdoor, wherever there are dining areas, waiting rooms and common facilities.These products can be intensively used, and can be customised on demand thanks to the wide selection of colours, finishes and fabrics that adapt to the specific identity of each space.Easily assembled and disassembled for maintenance, reuse and recycling purposes.

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B—Line presents PING PONG, designed by Vico Magistretti in 1986.

B—Line presents AKI JR (design by Rodolfo Bonetto), a mini-variant of Aki that retains its exact shape.

B—Line begins 2025 with a new interpretation of the Boby storage trolley, one of the most iconic objects created by Italian designer Joe Colombo in 1970.

The Toro chair designed by Michael Geldmacher for B—Line is proposed in options of wood, fabric or metal for its seat.

‘Foresteria’ a quintessential milanese ‘home away from home’ for the creative traveller17 – 21 April 2024 10AM – 6PM Via Vincenzo Monti 21, Milan (IT)

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Bob design by Joe Colombo 1970. Made in polyurethane gel and retracing an original design by Joe Colombo, Bob is an object holder with a strong materic impact that embodies the pop art of the ‘60s. Ironic and informal, it finds its ideal setting on a variety of shelves in view of its practical single-pen holes, but it is equally functional in all corners of the house thanks to its multiple compartments that neatly accommodate implements and objects used daily. The flexible material accentuates its organic value and sinuous shapes, turning it into an authentic mix-and-match design complement that can […]

The Boby storage trolley designed by Joe Colombo in 1970 renews its look. Versatile, spacious and super functional, this undisputed design icon sports the new Special Edition Blue Whale Pantone 5415 colour that enhances its flair and pop character.

“Marble is like man, before getting started, you must be well acquainted and aware of everything he harbours. So, if you conceal air bubbles, I’m wasting my time. “Michelangelo Buonarroti . The use of marble can be traced back to antiquity: the first objects dating from the Neolithic era originate from ancient Greece. Known for its characteristic sturdiness, durability and resistance to abrasion, in recent years it has returned to decorate classic and contemporary environments with its precious fascination and with a great aesthetic appeal. B—Line combines this noble material with the AD.DA series of low tables designed by Tommaso […]

A simple top in 3 sections, to be placed on the respective upper compartments of the trolley: this is the shelf B—Line came up with for Joe Colombo’s multifunctional Boby storage trolley. Aesthetics and functionality in a single element that not only provides a flat surface for supporting bulky objects, but one that also prevents accidental scratches or nicks to the original top, in this way protecting it in the course of time.

The Architect Ignazia Favata, owner of the Joe Colombo Studio, and his assistant since 1968, clearly illustrates the importance of the ingenious transformable Multichair system, helping us to understand the innovative and pioneering vision of one of the greatest 20th century designers.

PH Marianna Bisti The contemporary flair of a 5 Star Luxury Hotel immersed in the Santorini landscape, amidst the colours and history of a Greek island ever shrouded in the mystery of Atlantis.We are at Noūs Santorini, the brand new resort overhanging the Aegean sea, where time expands itself to indulge in the perceptions evoked by the senses and by nature, immersed in a dimension that combines the authenticity of the place with the comfort of a measuredly original and soothing design.

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Photograpy: Beppe Brancato, Antonella Castelnuovo, Salmaso Fotografia

Salone del Mobile 2022, Milan. Hall 10 – Stand C09 Monographic exhibition on Joe Colombo at GAM Milan – Official Partner

The TIMELESS project that this photographic path illustrates, contains a series of unprecedented shots with a vaguely extemporaneous flavour.In a decidedly pop location, design meets an unpredictable and distant world: a gym, flooded with light and permeated by that air that is charged with movement and physical effort. A totally unique setting that kindles emotional perceptions.TIMELESS is the B—Line collection dedicated to the greatest designers of the past, masters and interpreters that reached the highest standards of essentially combined aesthetics and functionality.

B—Line introduces the latest integration into its collection’s TIMELESS line: another product designed by Joe Colombo in 1964, the SUPERCOMFORT armchair.Most certainly an iconic creation, which fully reflects the path leading to the recovery of design masterpieces that characterised the company ever since its inception in 1999.

Boby is part of the “MoMA Permanent Collection” in New York and of the “Triennale di Milano” and this extemporaneous and concrete photographic project is a journey through its numerous placings in the diverse environments of everyday life. A very natural dimension for this icon of Italian design which, more than 50 years since its creation, embodies, to the most demanding of levels, the indispensable concept of versatility and usability.