B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
B—Line’s 2026 opens with PAPRIKA, the new colour for the Boby multifunctional trolley, designed by Joe Colombo in 1970.
A warm, contemporary look that adds character without seizing the space, thanks to a shade reinterpreted with a modern and sophisticated sensibility.
Versatile, capacious and highly functional, Boby in its new Paprika orange version embodies a timeless, pop-infused design, seamlessly fitting into domestic interiors, offices, and hybrid spaces.
Boby, is part of the permanent collection of MoMA in New York and the “Triennale” in Milan, SMAU prize in 1971 and is also available in Coconut White, Onyx Black, Pepper Red, Tornado Grey, Honey, Cumin and Whale.
