Boomerang: the ageless comfort of Italian design | B—Line

B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.

B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.

Boomerang: the ageless comfort of Italian design

12 November 2025

Welcoming and generous, Boomerang is an armchair with soft, essential lines, enhanced by a practical magazine pocket on the back.

Its apparent simplicity reveals the ingenuity of Rodolfo Bonetto, one of the greatest interpreters of Italian design who, in 1968, conceived a sturdy steel inner structure for Boomerang, creating a perfect combination of elegance, solidity and timeless durability.

Its chrome-plated boomerang-shaped side profiles, from which its name derives, and the custom-made turned and chrome-plated screws testify to the meticulous attention paid to detail.

Painstakingly hand finished, each fold in Boomerang‘s upholstery tells a story of hand-crafted excellence, in which fine materials and traditional manufacturing blend into an authentic “Made in Italy” craftsmanship masterpiece.

Boomerang, with its curvy lines and fine fabrics, fits naturally into any context, transforming lounge areas, reception and dining areas into places of authentic well-being.