B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
Hoop chair: the 2021 new colour inspired by nature
20 July 2021

The super enfolding polyurethane shell of the Hoop chair, designed by Karim Rashid for B—Line, takes on a new Olive Green colour. The new colour is an addition to the other three colours of the collection: white, black and dove grey. Made in water-painted fire-retardant material, Hoop, in the version with black and white steel frame is perfect for the outdoors.

For the interior instead, the solid beech and polished chrome plated variation is designed to provide a soft and natural look to this chair. For indoor settings as well, the most precious version upholstered in fabric or leather is also available.

In all configurations, the seat incorporates a small grip integrated in the shell which increases its aesthetic and functional refinement.