B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
Rodolfo Bonetto, born to design
24 September 2019

Rodolfo Bonetto would now be 90 years old. Throughout his career as a designer, he won an impressive eight “Compasso d’Oro” awards, leaving the Italian design scenario with a huge heritage.
A promising jazz drummer, in 1958 he decided to forsake a musical career, dedicating himself instead to full time industrial design, overwhelmed by an irresistible creative passion.

His products have made history as far as custom, society, visual and applied arts are concerned, becoming a veritable icon of design, born of his flair and of an absolutely unique language.

Most illustrious are his collaborations with Veglia Borletti, Olivetti, Fiat, Voxon and Nordica, all companies for which he designed the most diverse objects: ski boots, telephones, dashboards, calculators, motors, motor cars, machine tools, watches.

As opposed to other designers, more devoted to the world of furnishing, what principally “fired him up” was the technical component, the knowledge of the various materials and manufacturing processes.
He liked to define design in this way: “Design is like a butterfly held in your hands, if you hold it too tightly, it dies, if you let it go, it flies away.”

Gifted with vivid foresight, Bonetto approaches design by always acting as mediator between the manufacturer and the user, in a dual attempt to favour the activities of both.

Within the furnishing scenario, designs are plentiful and varied, both in terms of use and dimension, confirming an uncommon flexibility and eclecticism. Even his furniture creations are imbued with all the versatility of his expressive genius. This is the case of 4/4, manufactured by B—Line, consisting of 4 elements from which little tables or variously shaped small bookcases can be put together at will, an impressive example of ultimate modularity, without doubt one of his preferred themes.

Included in B—Line’s iconic collection are also his Boomerang armchair, Buk magazine rack and Aki umbrella stand. The distinguishing mark is always the same: that unmistakable sense of rhythm that, as a musician, has probably never abandoned him