Rodolfo Bonetto would now be 90 years old. Throughout his career as a designer, he won an impressive eight “Compasso d’Oro” awards, leaving the Italian design scenario with a huge heritage.
A promising jazz drummer, in 1958 he decided to forsake a musical career, dedicating himself instead to full time industrial design, overwhelmed by an irresistible creative passion.
His products have made history as far as custom, society, visual and applied arts are concerned, becoming a veritable icon of design, born of his flair and of an absolutely unique language.
Most illustrious are his collaborations with Veglia Borletti, Olivetti, Fiat, Voxon and Nordica, all companies for which he designed the most diverse objects: ski boots, telephones, dashboards, calculators, motors, motor cars, machine tools, watches.
As opposed to other designers, more devoted to the world of furnishing, what principally “fired him up” was the technical component, the knowledge of the various materials and manufacturing processes.
He liked to define design in this way: “Design is like a butterfly held in your hands, if you hold it too tightly, it dies, if you let it go, it flies away.”
Gifted with vivid foresight, Bonetto approaches design by always acting as mediator between the manufacturer and the user, in a dual attempt to favour the activities of both.