B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
Maddalena Casadei is now B—Line’s artistic director
27 September 2019

We are delighted to announce that from September 2019 Maddalena Casadei has become B—Line’s artistic director.

Our collaboration with Maddalena – architect and designer – began in 2017 with the designing and production of the Fonda table and then the Tran Tran table, introduced at the recent “Salone del Mobile”. These experiences were followed by regular exchanges on the designing and development of our company products, extending these reflections to new and potential guidelines concerning our collection as well. It was therefore consequential for this relationship to be furthered and for a specific role within the company to be formalised for Maddalena Casadei, believing it essential to continue in creating an increasingly defined identity, one that would be in line with our DNA, maximising the support given by prominent professionals in the sector as well.