B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
Limited edition and new top for Joe Colombo’s Boby trolley
12 May 2020

The legendary Boby trolley storage unit, re-edited by B—Line, sports a new colour. In addition to the most recently launched cumin-coloured version, B—Line pays tribute to the 50th anniversary of this ageless icon of design by proposing a limited and numbered INDIGO-coloured series of 150 items.

Furthermore, maximising its aesthetics-functionality combination, the handy storage trolley – a creation of Joe Colombo’s design and artistic genius – can now also be combined with the all-new MOKA cork top.

Eclectic, versatile, dynamic and functional, Boby is once again renewed, confirming the celebratory path originally initiated by the company.

Nomadic and transversal by vocation, Boby moves on casters and comfortably integrates with the various domestic environments where spaces are becoming increasingly hybrid and personalised. Its practical and useful sections divided into fan-opening drawers make it perfect for professional and commercial environments as well, completing them with a touch that is refined, original and “pop”.

Boby is proudly part of the permanent MoMA collection in New York as well as of the “Triennale di Milano”, having attained the 1971 Smau Award.