The moulds had been scrapped: all that remained were the drawings or, at the most, some reject pieces.

But since these were products like Joe Colombo’s Multichair or Rodolfo Bonetto’s 4/4, we couldn’t accept their loss. And so, B-LINE’s beginnings were dictated more by a gut feeling than a rational calculation: we wanted to restore splendour to objects that, because they were ingeniously simple and aesthetically interesting, were intrinsically precious.
This was all happening in 1999.
From then on, our ambitions regarding good designing came to fruition in the form of international collaborations and, besides the several items we consider heritage (see the item Boby), we manufacture furnishing products for the home, office and contract. The materials we use are plastic, steel, fabric and wood and we are extremely flexible where the technologies to be deployed are concerned.
In this quest of ours for the perfect combination between versatility, originality and functionality, we involved both the creative genius of Karim Rashid as well as the Zen essentiality of Kazuhide Takahama or perhaps the inspiration of a newcomer at his debut: what absolutely counts for us is the quality of the design. Having singled that out, B-LINE’s team and the designers work hand in hand through to the selection of materials, covering all technical aspects, to turn out products entirely made in Italy.


Our idea of “green”

B-LINE is very sensitive to themes concerning the environmental impact deriving from industrial production, from transport and from the use made of resources. We strongly feel a responsibility for introducing new objects to the market in a world that is struggling to dispose of the obsolete and which tends to consume more than strictly needed. It is for this that we try to design intelligently, manufacturing furnishings that are really useful, well beyond fleeting trends and mere fads. This doesn’t mean that we forego aesthetics or originality: it only implies the care we take in making our choices, trying as we are to improve them constantly in terms of sustainability.

The cornerstones of B-LINE’s ethics

» Whenever technically possible, we make use of recyclable raw materials.
» 85% of the entire B-LINE production takes place within a radius of 40 km from our headquarters, achieving an obvious reduction in fuel consumption and CO2 emissions deriving from transport.
» We consider it our priority to create products that will last through time, to provide the choices of our clients with value, and to avoid consumption of raw materials deriving from their early obsolescence and replacement. The technology we adopt and the use of materials with high standards of quality make it possible for us to attain these objectives.
» Most of our products are made from monomaterial: it follows that, when the time comes they will be easily recyclable. Those manufactured in multiple materials are designed to be easily dismantled for easy recycling.
» Our outer packing is also in monomaterial, non-harmful and easily recyclable.
We like to think that those who choose B-LINE, share our company philosophy and intend applying it first-hand in all the small gestures of daily life.


We’re uncompromising

To be customer-focussed is not a new concept, but we are trying to make it into a particularly significant way of dealing with our sector: where will the furnishing item we are designing get placed? What question does it answer? What significant features should it have for it to be useful/durable/desirable?

At the outset, with the designer, we concern ourselves with making it functional and we always aim at versatility, so that the same object can have a variety of uses or so that it can be suitable for both indoors or outdoors. We choose it for its originality, because we’re not interested in copying anything already done by others.

Then the manufacturing choices come into play: a point on which we never compromise. B-LINE’s production is 100% “Made in Italy”, as well as all semi-finished products: in addition to this, the quality of materials undergoes frequent inspections and checks. We are also very familiar and partial to the concept of craftsmanship which we apply to Boomerang, Esa and Multichair through hand-made crafting that further enhances each piece coming off the production lines.

A regards safety, our products undergo tests at the in-house testing centre and, where chairs and stools are concerned, testing is done in the CATAS research and development centre. So sit on them, put your things on them and relax: you’ve made the right choice.