B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
Boby resplendent in Cumin for its fiftieth
6 February 2020

Boby is much more than a simple storage unit, it is THE trolley storage unit that has made the history of design.

Designed by Joe Colombo in 1970, it celebrates its fiftieth anniversary this year.

To celebrate this momentous milestone, B—Line launches it in the CUMIN version, a new livery that becomes part of the numerous nuances already in the catalogue.

Excellent functionality, sharp technical and harmonious details, sober look with an undeniably pop flair. This is Boby, the storage trolley most preferred in the professional sector and in the home environment: still so contemporary despite its age! Designed with injection moulded ABS drawers and compartments that guarantee easy vertical modularity, Boby has storing capacities that can be personalised, while its polypropylene casters guarantee its mobility.

Boby is part of the permanent collection of MoMa in New York and of Milan’s Triennale, Smau Award of 1971.