B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
Boby in the honey version: a soft and refined new look
5 February 2019

For B—Line, 2019 begins with the pursuit of evolution and new colours.

Joe Colombo’s multi-function trolley, re-proposed by B—Line in its course dedicated to the celebration of icons of design, is now honey-toned.

Its new amber-hued attire gives an innovatively warm and elegantly simple note to the trolley, in line with the colour trends of the moment.

The original soft and mellow nuance enhances its figurative plasticity and the decidedly transversal character of Boby, making it particularly elegant and easy to fit, even in cosy-chic contexts, to create formal and trendy atmospheres.

The honey yellow pantone 7550 version, already available from this month, complements the 7 colour versions added to the catalogue over the years, among which the original Bonnie Blue and Tender Rose, all easily combined with the oak top that adds an unmistakably materic effect to the trolley.