B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
B—Line’s Boby in the Verdigris version: colored reflections for an innovative style
12 March 2019

With colour as its leit-motiv, B—Line continues to pay homage to the design distinguishing the fabulous Seventies.

After the Honey version introduced in January, Joe Colombo’s Boby trolley is now proposed in Verdigris, a delicate green tone.

Defined as a “tower storage unit” by Joe Colombo himself, this practical storage trolley on casters is “rational, functional and functioning”, accommodating the books, work folders, objects and accessories in daily use.

Symbol of an increasingly direct contemporary transversatility between living and work, space and time, the iconic Boby is true to its innate nomadic and dynamic nature.

Rethought in a fresh and original shade, it combines with the most diverse decorating styles, leaving ample space for mix&match in every room. With its versatile spirit Boby becomes an indispensible companion, in the office as well as at home.

As with the other colours in the catalogue, the trolley in the Verdigris colour can be combined with the oak top for a natural-look effect.

Together with the Honey coloured version it will be the protagonist at Milan’s Salone del Mobile from April 9 to 14 2019, Hall. 10, Stand E16.