B—Line’s new website and brand new logo are now online, precisely mirroring the company’s renewed identity and deeply rooted and unmistakable DNA.
B—Line products speak of industrial technique and craftsmanship, of a strong aesthetic identity, of modernity and history. The website’s new look strongly represents the company, highlighting its substance and the attention it pays to all aspects of contemporary living. Navigating is immediate, direct and precise. Nothing is hidden, nor do non-existent things get spoken of. This is clearly a fluid and transparent approach.
B—Line’s production, completely Italian, combines re-editions of timeless icons with contemporary furnishing accessories, the work of major international designers. Among the products returned to their former glory, several have gone down in history as having contaminated design and art in many facets, shaping style and interpreting the mood of the fabulous Sixties and Seventies.
The new B—Line products are specific projects, actionable and transversal, that have the onerous honour of co-existing with great icons of design and of being fully convincing in terms of character and style, to pass seamlessly from home environments to work spaces, and from indoors to outdoors, areas that are increasingly hybrid and changeable, as imposed by the contemporary lifestyle.
B—Line will take part in the next Milan’s “Salone del Mobile”, Hall 10 Stand E16 not only to present new products, but also to celebrate the 50th anniversary of Boby, Joe Colombo’s iconic trolley.