B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
B—Line launches new website
15 January 2020

B—Line’s new website and brand new logo are now online, precisely mirroring the company’s renewed identity and deeply rooted and unmistakable DNA.

B—Line products speak of industrial technique and craftsmanship, of a strong aesthetic identity, of modernity and history. The website’s new look strongly represents the company, highlighting its substance and the attention it pays to all aspects of contemporary living. Navigating is immediate, direct and precise. Nothing is hidden, nor do non-existent things get spoken of. This is clearly a fluid and transparent approach.

B—Line’s production, completely Italian, combines re-editions of timeless icons with contemporary furnishing accessories, the work of major international designers. Among the products returned to their former glory, several have gone down in history as having contaminated design and art in many facets, shaping style and interpreting the mood of the fabulous Sixties and Seventies.

The new B—Line products are specific projects, actionable and transversal, that have the onerous honour of co-existing with great icons of design and of being fully convincing in terms of character and style, to pass seamlessly from home environments to work spaces, and from indoors to outdoors, areas that are increasingly hybrid and changeable, as imposed by the contemporary lifestyle.

B—Line will take part in the next Milan’s “Salone del Mobile”, Hall 10 Stand E16 not only to present new products, but also to celebrate the 50th anniversary of Boby, Joe Colombo’s iconic trolley.