B—Line is a company specialised in designer furnishings which, ever since its beginnings, has manufactured contemporary products along with evergreen icons from the past, such as Joe Colombo’s famous Boby storage trolley. Solid, transversal and flexible designs, the result of collaborations with international designers and of an exclusively Italian production.
B—Line is a company, brainchild of its founder, Giorgio Bordin, that restores life to several historical icons of design on the Italian scenario. These are works that have disappeared over the years, made obsolete by the unrelenting ferment of a market that is brimming with innovation. Of the products re-edited, some have made history “contaminating” many facets of art and design, such as Joe Colombo’s famous Boby.
From the very beginning, side by side with its re-editions, B—Line places contemporary furnishing accessories, resulting from collaborations with international designers. Tangible, factual and transversal projects that have the responsibility and honour to co-exist with the great cornerstones of design and to encourage, in terms of style and character, a smooth switch from home environments to working spaces and from outdoors to indoors, areas that are increasingly hybrid and mercurial, as demanded by contemporary lifestyles.
The art of modularity: the Multichair by Joe Colombo, 1970
15 October 2025

It was 1970 when Joe Colombo developed the Multichair, destined to become a timeless icon of Italian design.

The Milanese designer’s intention was to conjugate aesthetics and functionality, creating a product that would prove to be practical, multi-purpose, mobile and transformable. His concept of modularity, understood to be an invention that takes shape according to designated use and contingent requirements, takes the form of direct interaction with the user, a form reflected in the object itself and that gives it meaning.
Hyper-transformable and multi-functional, the Multichair consists of two upholstered elements that can also be used separately. It comfortably adapts to a wide range of settings, becoming a simple chair, a conversation seat or one in which to relax thanks to the belts, featured on the sides of the cushions, that can be arranged in different positions. Quizzical and well balanced, its dual soul, serious and pop, is a perfect combination for unconventional or formal contexts.
Multichair is available upholstered in Sprinkles fabric by Kvadrat Febrik and with Gemma S by Pugi RG
.